A Cup of Jo covers fashion, beauty, design, food, travel, relationships, motherhood and lifestyle. Their readers are enthusiastic, style-conscious women who love shopping online and discovering new things. Cup of Jo receives over 5 million monthly page views and 1 million monthly unique visitors.
Working intimately with Joanna and team, we redesigned her online presence with a focus of surfacing content in new and engaging ways while staying true to the Cup of Jo brand that her audience has come to love and trust.